Defiance is more than a state of mind.
It’s a way of being.
A sophisticated swagger,
from knowing who you are.
Knowing you can defy gravity.
The defiant never search for money or fame.
No one’s watching anyway.
If they can’t find a way, they make a way.
They play to play.
The defiant rebel against the status quo,
and define it for themselves.
The one’s who don’t have the same support, access, or opportunity.
The one’s who are shut up and shut out
and yet they still find a way to stand out.
On your left and on your right,
they hide in plain sight.
They provoke the fearful
because they’re different, daring,
and bold.
They recognize it in each other,
brothers and sisters,
young and old.
The defiant take the hard way.
Shoulder to shoulder, they create a style all their own.
United in their differences.
United by the game.
On the court they call home.
Agency: The Kennedys, Wieden+Kennedy Amsterdam
Copywriter: Cené Hale
Art Director / Designer: Greta Beleskaite
Strategy: Ramiro Del-Cid, Reid Schilperoort
Creative Director: Judd Caraway, Alvaro Sotomayor
