People think documentaries are boring.
They’re wrong.
Documentaries are about real people,
in the real world.
They show us exactly how scary/ wonderful/ crazy/ weird/ heartbreaking and hilarious real life actually is.
It’s why we pick up cameras everyday and make our own. Because, we know the power of a true story –
to see ourselves in each other’s lives,
and know that we are not alone.
That what matters to us, is us.
And we are not boring.
idfa is a place that lets viewers and makers come together
and celebrate our stories.
A place where we can walk a mile in someone else’s shoes,
by living an hour of their life.
Because idfa knows, real life
is anything but boring.
Agency: The Kennedys, Wieden+Kennedy Amsterdam
Copywriter: Cené Hale
Art Director / Designer: Greta Beleskaite
Creative Director: Judd Caraway, Alvaro Sotomayor
