Anything But Boring
Manifesto
People think documentaries are boring.
They’re wrong.
Documentaries are about real people, in the real world.
They show us exactly how scary, wonderful, crazy, weird, heartbreaking, and hilarious real life actually is.
It’s why we pick up cameras every day and make our own.
Because we know the power of a true story;
to see ourselves in each other’s lives, and know that we are not alone.
That what matters to us is us.
And we are not boring.
idfa is a place that lets viewers and makers come together and celebrate our stories.
A place where we can walk a mile in someone else’s shoes by living an hour of their life.
Because idfa knows real life is anything but boring.
Agency: The Kennedys, Wieden+Kennedy Amsterdam
Copywriter: Cené Hale
Art Director / Designer: Greta Beleskaite
Creative Director: Judd Caraway, Alvaro Sotomayor
