Why do people aspire to have built-in wine and beverage coolers in their homes? I was tasked with coming up with a creative concept for the Avallon built-in wine and beverage cooler lines, and writing the product copy. The idea is that our lives, like our wine and beverage coolers, are by design. That life is full of little luxuries - freedom, memories, joy - and each of those can be built in.
Avallon: Life. Built In.
Concept & Writer: Cené Hale
Director: David Shulte
Producer: Stephanie Noone
Production Company: Arts + Labor
